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De Bijenkorf starts iBeacon pilot using branded Glimworm Beacons

22 October 2014

De Bijenkorf (The Beehive) branch in Rotterdam starts pilot with iBeacon enhanced service.  Founded in 1870, De Bijenkorf is a prestigious chain of high-end department stores in the Netherlands with 10 branches nation wide. After several months of planning, De Bijenkorf have installed 140 Glimworm Beacons around cash registers to recognize customers and enhance their shopping experience.

After evaluating multiple iBeacon vendors in an effort spearheaded by Spark Optimus consultants, De Bijenkorf selected Dutch producer Glimworm Beacons. Their decision was based on all round quality (battery life, signal strength and accuracy) combined with their unique ability to customize and brand their own beacons. The example (shown right) shows a Bijenkorf beacon produced in their corporate yellow and the chain’s white logo.

The beacons are being used as part of a new service program entitled ‘Privilege Membership’ which aims to boost personalized service at De Bijenkorf department stores nationwide.

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